By Jenny Hart
Have you ever wondered what goes on at a craft trade show? Last weekend, I attended CHA's 2011 annual winter show in Los Angeles. CHA stands for Craft and Hobby Association. This is an enormous industry event that is not open to the public, where manufacturers debut their new products to retailers, designers make appearances, and craft businesses large and small try to create a buzz in the industry. It is the opposite end of the spectrum from an independent craft market with beer and a DJ.
With around 700 exhibiting businesses, the event is overwhelming. But, even though the convention center is filled with corporate giants who've hoisted rotating signs from the 80-foot ceilings and booths that are really more like boutiques, the event is mostly made up of independent, family-run businesses.
Source: http://blog.craftzine.com/archive/2011/02/cha_2011_winter_trade_show_wra.html
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